Slicker Than Your Average is the second album by British singer Craig David, released in 2002 through Atlantic Records. It peaked at #4 in UK and #32 in US, while it also peaked at #5 on the Australian ARIA Albums Chart in late 2002. It was certified Gold by RIAA in U.S and 2x platinum by the British Phonographic Industry in the UK. As of 2007, the album has sold just over 3 million copies worldwide.
The album was released in a number of different versions. The original release contained 13 new tracks. A six track bonus remix CD was released in Asia that featured remixes of the singles "Rise and Fall" and "Hidden Agenda", as well as versions of "Fill Me In" and the B-Side "Four Times a Lady" from the single, "What's Your Flava?".
Background and writing
After Craig David managed to crack the American music industry with his debut album his musical style began to alter to appeal to the worldwide market on his second album. He revealed in an interview with andPop's Adam Gonshor the inspiration for some of the songs on the album. He was forced to stay in a hotel room for a week following the September 11 Attacks on New York City in 2001 and it was this event that inspired him to write the song "World Filled with Love". He said in the interview "I was thinking, I'm actually in this world that's filled with madness, with this drama that's going on. Some of the things we were talking about in music, in the big picture, are so trivial...I thought music is a form of escapism, so I used it to write a song hopefully for positive means to say, we are in a world that's filled with love." David also commented that the album title could be looked at in two different ways: "On the one hand, it's coming across like I'm arrogant. On the other hand, it's saying I have a lot more composure on the album."
The album was leaked onto the internet prior to its official release but David was not too bothered as he feels it "spreads the word".
The album received mostly positive reviews from contemporary music critics. BBC Music's Keysha Davis wrote that "Slicker Than Your Average provides the listener with the opportunity to get into the mind of a truly gifted young star...there are enough club friendly tracks to ensure heavy rotation in the hottest nightspots". However, in reference to his success in the United States, she also pointed out "true fans may be a tad bit disappointed by the new super-slick musical direction". allmusic's Christina Fuoco gave it a rating of three stars out of five and wrote "Slicker Than Your Average is stronger than the average sophomore effort...it proves that Craig David's abilities are innate". Pat Blashill, writing for Rolling Stone magazine, called it "one of the most subtle male R&B records in a good while" and gave it a 3/5 rating. Blender magazine's gave the album a rating of 4/5 and commented "David moves away from underground two-step...toward a modern, mainstream R&B record. Slicker is full of Timbaland-style production, booty-call ballads and even Spanish guitars. Sometimes being real means revealing the marshmallow within."
Ken Tucker, writing for Entertainment Weekly, gave the album a B- and wrote "David has a voice that's fresh and expressive, so it doesn't bode well that on what's only his second album, he's also an artist already reduced to singing about the burdens of fame." The Guardian's Alexis Petridis wrote "His second album has its flaws, but they are largely generic: when it tries to fit too snugly into the R&B template, it tails off. At its best, however, it is a curiously unique record."
# "What's Your Flava?"
# "Hidden Agenda"
# "Rise & Fall" (with Sting)
# "Spanish" (with Duke One)
# "You Don't Miss Your Water ('Til the Well Runs Dry)"
# "World Filled with Love"
ReferencesThis text has been derived from Slicker Than Your Average on Wikipedia and is licensed under the Creative Commons Attribution/Share-Alike License 3.0
Craig Ashley David (born 5 May 1981) is an Englishhttp UK Garage singer. He has released five studio albums: Born To Do It, Slicker Than Your Average, The Story Goes..., Trust Me, Signed Sealed Delivered and a Greatest Hits album.
David was born in Holyrood, Southampton, Hampshire, the son of Tina (née Loftus), a retail assistant at Superdrug, and George David, a carpenter. David's father is Grenadian and David's mother is English and related to the founders of the Accurist watch-making company; David's maternal grandfather was an Orthodox Jew and his maternal grandmother a convert to Judaism. David's parents separated when he was eight and he was raised by his mother. He attended Bellemoor School.
David's father played bass in a reggae band called Ebony Rockers. As a teen, David began accompanying his father to local dance clubs, where DJs let him take the microphone.
David's earliest exposure came when he worked on a b-side to British group Damage's cover of "Wonderful Tonight". He then started doing vocals for a few tracks with garage act Artful Dodger. The song "Re-Rewind", from the Artful Dodger album It's All About the Stragglers, hit Number 2 on the UK charts in 1999; thus, paving the way for a solo career. David's first single, "Fill Me In", released on Colin Lester's and Ian McAndrew's Wildstar Records made him the youngest solo male artist ever to reach Number 1 in the United Kingdom (he was 18 years old at the time). This was the first of a string of four Top 10 singles from his debut album Born To Do It, which eventually sold more than seven million units worldwide, earning multi-platinum status in more than 20 countries. musicianguide.com The song "Key To My Heart", taken from the US version of the album, was also featured on the award-winning Warner Brothers animated film Osmosis Jones.
2000–2001: Born to Do It
The success of David's debut, which was written almost entirely by David and Mark Hill of Artful Dodger, led to the United States release of "Fill Me In" in May 2001. It reached Number 15 on the Billboard Hot 100. Born to Do It was released in the United States on 17 July 2001, peaking at Number 11 on the Billboard 200 and sold over one million copies. The single "7 Days" hit the Top 10 in the U.S.; although "Walking Away", which had reached Number 3 in the UK and Number 5 in Australia, missed the Top 40 in the U.S. and was the last of his singles to chart there.
In April 2009, MTV viewers voted Born To Do It as Number 2 on their "Greatest Album of All-Time" poll, behind Michael Jackson's Thriller.
2002–2003: Slicker Than Your Average
The follow-up album, Slicker Than Your Average, was released in 2002. The albums' first four singles continued his streak of Top 10 hits in the UK, bringing a total of nine consecutive Top 10 hits until "World Filled with Love" peaked at Number 15 in 2003. None of the six singles released from the album charted in the U.S.. Although "What's Your Flava?" and "Rise & Fall" (duet with Sting) received airplay on the Urban Contemporary and Soft AC formats, they did not make the Hot R&B/Hip-Hop Singles Tracks chart or the Adult Contemporary chart. However, "What's Your Flava?" made the Rhythmic Top 40 (Number 32), Top 40 Mainstream (Number 24) and the Top 40 Tracks (Number 37). According to the RIAA Slicker Than Your Average reached Gold Status in the USA.
2005–2006: The Story Goes...
David later signed on with Warner Music and put together his third album, The Story Goes..., which was released worldwide in August 2005 (excluding the U.S. where it was never released). The first single, "All The Way", returned him to the Top 3. The second single, "Don't Love You No More (I'm Sorry)", tied with "7 Days" as his longest running single in the charts since "Re-Rewind", spending 15 weeks inside the UK Top 75. The album's third single, "Unbelievable", debuted at Number 18 in March 2006.
2007–2008: Trust Me
In 2007, David collaborated with UK rapper Kano on his upcoming album London Town, for the single "This is the Girl". The track was released on 27 August 2007 and debuted at Number 18 on the UK charts.
The first single "Hot Stuff" from his album Trust Me, was released on 5 November 2007 . The single was a top ten hit, whilst the album charted at Number 18 on the UK Albums Chart. "6 of 1 Thing", the second single to be taken from Trust Me, charted at number 39 on the UK Singles Chart, becoming his third-lowest charting single to date.
"Officially Yours" was released on 23 June 2008 and peaked at Number 158 on the UK Singles Chart, becoming his lowest-charting single to date and was the final single from Trust Me.
In July, a new track titled "Are You Up For This" started receiving airplay on various radio stations as part of a promo with Ice Cream Records, which also featured a remix with Witty Boy called "Nutter Butter."
On 17 August, David performed at a birthday tribute concert for songwriter Don Black at the London Palladium. He performed the song "Ben", originally a hit for Michael Jackson.
David took part in Soccer Aid 2008 at Wembley Stadium on 7 September 2008. He picked up the "Man of The Match" award on the night and played in the same England side as ex-internationals such as Alan Shearer, Teddy Sheringham and David Seaman, and played against the likes of Romário, Paolo Di Canio, Jaap Stam, and Luís Figo.
David received two 2008 UK Urban Music Award nominations for Best Album with Trust Me and Best R&B Act. Urban Music Awards
On 7 November, David was recognised for his 'contribution' to the music industry by receiving an honorary degree of Doctor of Music, from Southampton Solent University at a graduation ceremony held at Southampton Guildhall.
2008–2009: Greatest Hits
Craig-David 2008.jpgthumb220pxrightCraig David, performing 12 December 2008 Madrid, Spain
David released his first Greatest Hits album on 24 November 2008. In support of the release, David released two singles to promote the album. "Where's Your Love" featuring Tinchy Stryder and Rita Ora, a homage to his UK garage days, was digitally released on 10 November 2008. The second single, "Insomnia", produced by Jim Beanz from Timbaland productions, a dance track with hard bassline beats, was released the following week on 17 November 2008.
On 29 December, a new mix of "Insomnia", titled "Up All Night Mix", was made available for digital download.
As part of the Greatest Hits compilation, David re-recorded "Walking Away" with four different artists across Europe, Monrose from Germany, Nek from Italy, Lynnsha from France and Alex Ubago from Spain.
The album debuted at Number 48 on the UK Albums Chart.
From February to April 2009, David toured Russia, the Far East and performed one show in Los Angeles as part of a Greatest Hits tour. He met fans at a meet and greet session at Singapore Changi Airport before his show.
In April 2009, Born to Do It came second in a poll by MTV UK for the Greatest Album ever, which received over 40,000 votes, beaten by Michael Jackson’s album Thriller. MTV UK
On 14 May 2009, David participated in the Hillsborough Memorial football match at Anfield.
On 26 July 2009, David participated in the Sir Bobby Robson Trophy match at St. James' Park, playing alongside boyhood hero Alan Shearer.
2009–2010: New label and Signed Sealed Delivered
On Friday 18 September 2009 fans got the first taste of the new album with an exclusive demo posted on his official website, a thirty second snippet covering Stevie Wonder's "Signed, Sealed, Delivered I'm Yours".
On 2 October, David revealed to his fans via Twitter and his website that he had signed a new record deal with Universal.
The UK edition of Jay Sean's new album All or Nothing which was released on 30 November 2009 features Craig on a track entitled "Stuck in the Middle".
David performed a bold new cover of "I Wan'na Be Like You (The Monkey Song)" from Walt Disney's 1967 film The Jungle Book on the ITV programme Ultimate Movie Toons, broadcast 28 March 2010.
The new album Signed Sealed Delivered, finds Craig largely covering and sampling soul hits from the Motown era while giving them his own modern twist. Songs covered include Marvin Gaye's "I Heard It Through the Grapevine"; The Temptations' "Papa Was a Rollin' Stone"; and Stevie Wonder's "For Once in My Life".
The first single from Craig's fifth studio album Signed Sealed Delivered was "One More Lie (Standing in the Shadows)" and it was released in the UK on 22 March 2010 where it made No.76 DVD Fever with the album following one week later on 29 March 2010, which entered the UK chart at number 13.
On 17 March 2010 Craig will be releasing a Garage compilation album titled 'Rewind Old Skool Classics' mixed with DJ Spoony featuring some of their favourite UK Garage hits from the last ten years. Play.com
Two weeks later on 31 May 2010, the second single to be taken from Signed Sealed Delivered, titled 'All Alone Tonight (Stop, Look, Listen)' will be released. The chorus of the single samples The Stylistics hit Stop, Look, Listen (To Your Heart) but features completely new verses. In the weeks leading up to the release BBC Radio Two have backed the single by naming it their 'Record of The Week' and adding it to their 'A-List'.
On May 20, 2010 David appeared as a co-host on The Morning Show in Australia alongside Kylie Gillies, whilst regular male presenter Larry Emdur was on holidays.
On August 27, 2010 Swiss DJ Remady is releasing an album titled "No Superstar" on which Craig features on the House/Dance track "Do It On My Own". Remady 'No Superstar'
David is nominated for 'Best Video' at the 2010 Urban Music Awards for the song "One More Lie (Standing In The Shadows)".
According to his Twitter he is now working on new music.
The 2010 Sunday Times Rich List indicated that Craig David is worth £8 million.
David revealed on Twitter he's worked with producer Jim Beanz on material for his new album. David also tweeted about working with August Rigo.
Whilst doing a show in Russia, David confirmed he has left Universal Records and hopes to release his new album in America as well as the UK. Interview with Dr Jays.com
In February 2011 David agreed to do a desert trek for Comic Relief as part of Red Nose Day 2011. A host of celebrities including Dermot O'Leary, Olly Murs and Lorraine Kelly treked 100 kilometres across a Kenyan desert to raise money for preventable blindness across Africa. Comic Relief Trek
* Born To Do It (2000)
* Slicker Than Your Average (2002)
* The Story Goes... (2005)
* Trust Me (2007)
* Signed Sealed Delivered (2010)
* Greatest Hits (2008)
Awards and nominations
**2002: Best R&B Male Artist (Nominated)
**2002: Best New Artist (Nominated)
**2006: Best British Urban Act (Nominated)
**2003: Best British Urban Act (Nominated)
**2003: Best British Male Solo Artist (Nominated)
**2002: Best British Album: Born to Do It (Nominated)
**2002: Best British Dance Act (Nominated)
**2002: Best British Male Solo Artist (Nominated)
**2001: Best British Album: Born to Do It (Nominated)
**2001: Best British Dance Act (Nominated)
**2001: Best British Male Solo Artist (Nominated)
**2001: Best British Newcomer (Nominated)
**2001: Best British Single: "7 Days" (Nominated)
**2001: Best British Video: "7 Days" (Nominated)
**2004: Pop International
**2003: Best Male Pop Vocal Performance: "7 Days" (Nominated)
**2002: Best Male Pop Vocal Performance: "Fill Me In" (Nominated)
*Ivor Novello Awards
**2001: Best Contemporary Song: "7 Days"
**2001: Best Dance Single Award: "Woman Trouble", shared with Robbie Craig and Artful Dodger
**2001: Songwriter Of The Year, shared with Mark Hill
**2001: Best UK Act
**2001: Best R&B Act (Nominated)
**2001: Best Album: Born to Do It (Nominated)
**2000: Best R&B Act
**2000: Best UK Newcomer
**2000: Best UK Single of the Year: "Fill Me In"
**2000: Best Video: "7 Days" (Nominated)
**2000: Best UK Single of the Year: "Woman Trouble" (Nominated), shared with Robbie Craig and Artful Dodger
*MTV Europe Awards
**2001: Best Male (Nominated)
**2001: Best New Act (Nominated)
**2001: Best R&B Act
**2001: Best UK & Ireland Act
*MTV Video Music Awards
**2002: Best Male Video: "Walking Away" (Nominated)
**2001: MTV2 Award: "Fill Me In" (Nominated)
*MTV Video Music Awards Japan
**2006: Best R&B Video: "All The Way" (Nominated)
**2003: Best Male Video: "What's Your Flava?"
*Radio Music Awards
**2001: Most Requested Song: "Fill Me In" (Nominated)
*Urban Music Awards
**2010: Best Video: "One More Lie (Standing In The Shadows)" (Nominated)
*Other awards and honors
**Honorary Degree, Doctor of Music, Southampton Solent University, 7 November 2008
On March 24, 2010 (World TB Day), Craig David was named the newest Goodwill Ambassador against Tuberculosis. He is lending his voice to the Stop Tuberculosis effort. Craig’s first activity as an Ambassador was to travel to South Africa to learn more about tuberculosis, where he met the people who have beaten the disease, people who are still fighting it, kids who face the threat of tuberculosis every day, and scientists who have dedicated their lives to making tuberculosis history. Craig stated that the mission is to help overcome the social stigma of TB in order to beat the disease.
lThis text has been derived from Craig David on Wikipedia and is licensed under the Creative Commons Attribution/Share-Alike License 3.0